Gulf Coast Health Care Director of Community Relations in Royal Palm Beach, United States

SUMMARY:This position coordinates and enhances the Center''s inquiry, admission, and marketing process. Provide customers with Center and Company related information via personal visits, market assessments, conversations, and follow-up.ESSENTIAL DUTIES AND RESPONSIBILITIES:

  • Maintain a database of medical contacts and community resources.

  • Knowledgeable about industry trends and legislative/regulatory issues.

  • Communicate information with center staff and community contacts.

  • Develop and implement a marketing strategy for the center that reflects service opportunities, competition, and potential market area changes.

  • Develop and implement special events and presentations targeted at community education and establishing and maintaining referral sources.

  • Monitor response times to inquiries and provide appropriate follow up.

  • Ensures admission screening of potential residents.

  • Ensures company processes are followed to ensure a timely clinical and financial approval process.

  • Ensures consistent and effective process for coordination of admissions with appropriate departments and staff.

  • Contacts local community agencies to generate a positive image and encourage word-of-mouth referral activities.

  • Ensures assigned percent of time is spent outside the building on sales activity.

Required Skills


  • Occasionally lift medium to heavy objects, including assisting with the movement of residents.

  • Frequent walking, reaching, climbing, bending, lifting, grasping, fine hand coordination, pushing, and pulling.

  • Must be capable of performing the Essential Job Functions of this position, with or without reasonable accommodation.

  • Must be able to relate positively and favorably to residents, families, and outside agencies and to work cooperatively with other associates.

  • Willing to work beyond normal working hours and during disastrous circumstances, as needed.

  • Ability to present to groups.

  • Ability to remain calm under stress.

  • Ability to communicate with local staff, remote staff and outside agencies.OTHER REQUIREMENTS:

  • Practice universal precautions at all times.

  • Understand, comply with, and promote rules regarding resident''s rights.

  • Maintain confidentiality in accordance with HIPAA guidelines.

  • Maintain an orderly, confidential, and safe work environment.

  • Adhere to all Company and departmental policies and procedures.

  • Perform other duties as assigned.

Required Experience


  • Minimum of a four (4) year degree or equivalent experience in related field required.

  • Must have related marketing/admission experience at a level necessary to accomplish this position.

  • Must be able to travel on day trips to local healthcare institutions.

  • Must be capable of maintaining regular attendance as required.

  • Must meet all applicable health regulations and pass post-employment exam, if required.

  • Must have the ability to attend meetings, make presentations, and meet prospective customers throughout the communities served.

  • Knowledge of reimbursement programs from payer sources.

  • Ability to work flexible hours as responsibilities may dictate.

  • Must be proficient with Microsoft Office products (Word, Excel, and PowerPoint).