Gulf Coast Health Care Director of Community Relations in Royal Palm Beach, United States
SUMMARY:This position coordinates and enhances the Center''s inquiry, admission, and marketing process. Provide customers with Center and Company related information via personal visits, market assessments, conversations, and follow-up.ESSENTIAL DUTIES AND RESPONSIBILITIES:
Maintain a database of medical contacts and community resources.
Knowledgeable about industry trends and legislative/regulatory issues.
Communicate information with center staff and community contacts.
Develop and implement a marketing strategy for the center that reflects service opportunities, competition, and potential market area changes.
Develop and implement special events and presentations targeted at community education and establishing and maintaining referral sources.
Monitor response times to inquiries and provide appropriate follow up.
Ensures admission screening of potential residents.
Ensures company processes are followed to ensure a timely clinical and financial approval process.
Ensures consistent and effective process for coordination of admissions with appropriate departments and staff.
Contacts local community agencies to generate a positive image and encourage word-of-mouth referral activities.
Ensures assigned percent of time is spent outside the building on sales activity.
PHYSICAL DEMANDS AND ENVIRONMENT:
Occasionally lift medium to heavy objects, including assisting with the movement of residents.
Frequent walking, reaching, climbing, bending, lifting, grasping, fine hand coordination, pushing, and pulling.
Must be capable of performing the Essential Job Functions of this position, with or without reasonable accommodation.
Must be able to relate positively and favorably to residents, families, and outside agencies and to work cooperatively with other associates.
Willing to work beyond normal working hours and during disastrous circumstances, as needed.
Ability to present to groups.
Ability to remain calm under stress.
Ability to communicate with local staff, remote staff and outside agencies.OTHER REQUIREMENTS:
Practice universal precautions at all times.
Understand, comply with, and promote rules regarding resident''s rights.
Maintain confidentiality in accordance with HIPAA guidelines.
Maintain an orderly, confidential, and safe work environment.
Adhere to all Company and departmental policies and procedures.
Perform other duties as assigned.
Minimum of a four (4) year degree or equivalent experience in related field required.
Must have related marketing/admission experience at a level necessary to accomplish this position.
Must be able to travel on day trips to local healthcare institutions.
Must be capable of maintaining regular attendance as required.
Must meet all applicable health regulations and pass post-employment exam, if required.
Must have the ability to attend meetings, make presentations, and meet prospective customers throughout the communities served.
Knowledge of reimbursement programs from payer sources.
Ability to work flexible hours as responsibilities may dictate.
Must be proficient with Microsoft Office products (Word, Excel, and PowerPoint).