Taylor Corporation Marketing Coordinator (SaaS Recordkeeping Product in Pompano Beach, Florida

ComplyRight, Inc. is a multi-channel marketing and product development company specializing in labor law, HR and tax solutions that create a bridge between what the law requires and what makes sense for businesses. Our growing business is looking for an experienced Marketing Coordinator to support our high-growth Software-as-a-Service (SaaS) employee recordkeeping products. This role is responsible for executing data-driven marketing programs, analyzing results, and providing KPI reporting for multiple web-based product brands.

Responsibilities:

  • Compile and analyze customer behavior data to help the team identify meaningful insights

  • Execute and optimize lead generation and conversion campaigns as directed by Manager

  • Assist in customer research to ensure thorough understanding of customer needs and attitudes

  • Provide weekly/monthly KPI reporting

  • Complete ad hoc reporting & analysis as needed

  • May perform other duties as assigned

Requirements:

  • Bachelor’s degree in Business, Marketing or related field

  • Minimum 3 ?years’ marketing experience with exposure to web marketing

  • General exposure to online lead funnel management/conversion optimization strategies

  • Exposure to customer segmentation concepts

  • Adept at executing multiple campaigns and projects simultaneously

  • Strong verbal & written communication skills

  • Aptitude for working with numbers and intermediate to advanced proficiency in Excel

  • Proven aptitude for learning and using new technologies

  • Team player/effective collaborator with strong interpersonal skills

  • Hands-on experience with data-driven targeting and optimization tools (A/B or multivariate testing, data-triggered email, web analytics, ad serving) strongly preferred – for example, Google Analytics, Google Website Optimizer, Optimizely, etc.

  • Eagerness to learn new things

No relocation provided for this job. Local candidates only.

EOE/DFWP