SAP Intern, Events Marketing for SAP Strategic Partner Programs Job in Palo Alto, California

Requisition ID: 197416

Work Area: Marketing

Expected Travel: 0 - 10%

Career Status: Student

Employment Type: Intern


SAP started in 1972 as a team of five colleagues with a desire to do something new. Together, they changed enterprise software and reinvented how business was done. Today, as a market leader in enterprise application software, we remain true to our roots. That’s why we engineer solutions to fuel innovation, foster equality and spread opportunity for our employees and customers across borders and cultures.

SAP values the entrepreneurial spirit, fostering creativity and building lasting relationships with our employees. We know that a diverse and inclusive workforce keeps us competitive and provides opportunities for all. We believe that together we can transform industries, grow economics, lift up societies and sustain our environment. Because it’s the best-run businesses that make the world run better and improve people’s lives.

Purpose & Objective of Position

Strategic Partner Marketing is responsible for innovating and executing best-in-class external, internal, and to-partner programs, accelerating the digital transformation through partners, making SAP a recognized leader in the market as well as driving innovative digital communications and marketing to, with and through partners. In that context, the Strategic Partner Marketing Programs team within the Strategic Ecosystem Marketing organization is responsible for enhancing, extending and protecting the reputation of SAP’s ecosystem and channels, while supporting partner sales and business whenever possible. To this end, the Strategic Partner Marketing Programs team leverages and empowers the SAP partner ecosystem as a force multiplier for SAP solutions and messaging in all markets globally.

This position works closely with colleagues in partner management, partner marketing, product communications, To-Partner Communications, and solutions marketing teams. Partner PR Senior Communications Specialist collaborates and teams with partners on activities to foster value and success for SAP and its partners as well as our mutual customers.

The events marketing intern will help generate demand for and accelerate pipeline with sales/channel/ecosystem through the tactical execution and end to end orchestration of high quality physical and virtual events that are consistent with the SAP Brand and the emerging SAP Experience. Enhance awareness, engagement and advocacy with customers, prospects, and partners by producing high quality events aligned to sales and marketing strategy. Manage agencies and enable sales / partner participation for effective event execution.

Expectations & Tasks

  • Execute an integrated events marketing plan across multiple partner routes with consistent messaging focused on partner integration into SAP Tier 1 events

  • Manage content entry and integration into event ECMS

  • Have a basic understanding and eagerness to learn how to translate business objectives and communication strategy into effective event tactics, which may include invitations, collateral, presentations, signage and premiums.

  • Collaborate with sales and operations stakeholders to evaluate lead quality and improve acceptance rates for partner attendees. Work with Marketing operations and other teams to promote events through a variety of channels including email,, social media, etc.

We offer a team oriented working environment, the possibility to extend your practical experiences and theoretical knowledge within an international operating team. The intern is encouraged to work on her/ his own initiative and to develop new ideas. Additional responsibilities include:

  • Successful completion of a strategic project

  • Presentation of strategic project to internal and external stakeholders

  • Contribution to collaborative development and transfer projects

  • Establishing internal network and close collaboration to maximize the impact of our activities

Skills / Competencies

  • Strong Analytical and conceptual thinking skills

  • Active interest in innovative technologies

  • Self-motivated with ability to work independently within a complex project environment

  • Flexible working style and strong multicultural team skills

  • Events marketing experience

Educational Requirements (degrees, class completion, etc.)

  • In progress - 4 year University degree in Marketing, Business Management or related fields

  • Strong written and verbal communication/ presentation skills in English


Success is what you make it. At SAP, we help you make it your own.

A career at SAP can open many doors for you. If you’re searching for a company that’s dedicated to your ideas and individual growth, recognizes you for your unique contributions, fills you with a strong sense of purpose, and provides a fun, flexible and inclusive work environment – apply now.


To harness the power of innovation, SAP invests in the development of its diverse employees. We aspire to leverage the qualities and appreciate the unique competencies that each person brings to the company.

SAP is committed to the principles of Equal Employment Opportunity and to providing reasonable accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team. (Americas: or , APJ: , EMEA: C at at ). Requests for reasonable accommodation will be considered on a case-by-case basis. Successful candidates might be required to undergo a background verification with an external vendor.

EOE AA M/F/Vet/Disability:

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, gender, sexual orientation, gender identity, protected veteran status or disability.

Successful candidates might be required to undergo a background verification with an external vendor.

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