TSI Marketing Specialist in Lake Forest, Illinois
Location:Lake Forest, IL
TSI is a leading supplier of specialized business process outsourcing (BPO) services that are delivered in our call centers through a diverse workforce across North America supporting clients in multiple vertical markets comprised of banks, energy and utility companies, health care providers, universities, and government organizations. We support the entire customer lifecycle that includes customer acquisition, full loan servicing, delinquency management, and collections utilizing a combination of voice, chat, email, SMS, and interactive voice messaging channels. As a result, employees enjoy the opportunity to grow, develop and build long-term careers in exciting industries, supporting the best brands in business, all while earning tenure with a specialty BPO leader. TSI represents a new company name, but one with over 40 years of experience and success serving these markets.
About the RoleWe are looking for a Marketing Specialist to join the TSI team. The Marketing Specialist will be responsible for driving client and prospect engagement with the brand through creative an strategic marketing initiatives. In this role, you will be tasked with creating, editing, and managing content and various marketing projects across multiple platforms and channels. This position is located at our Corporate Headquarters in Lake Forest, IL. Responsibilities
Generating creative, engaging content
Content Library Management – ensure all content is up-to-date, relevant, and properly branded
Creation of high-visibility presentations and sales collateral
Coordinating execution of the blog editorial calendar, in close partnership with the manager of content marketing, including development of content ideas in line with overall marketing strategy
Managing the internal blogpost approvals process and publishing the posts
Developing and/or revising text for other venues, including company website(s) and social media content calendars
Implement learnings from analytics and past blog/blogpost performance to influence blog content and overall strategy
Outreach strategy for online content and for improving SEO results of the blog, as well as publishing in WordPress or similar content management systems
Managing and monitoring social media channels
Researching opportunities to interact with influencers in strategic verticals
Writing and/or gathering content from business partners
Managing the internal content approvals process
Adhering to brand standards
Mass Communications to online community of employees, clients, and vendors / partners
Contributing to strategic & creative company-wide retention programs
Sales and Marketing event management
Graphic Design – Adobe Creative Cloud experience preferred
Managing online solutions, i.e., Sales Agent “online store” and creative image subscription source.
2+ years of relevant experience
Excellent verbal, written communication and editorial skills, strong attention to detail, and prior blogging/Internet writing experience.
High proficiency in WordPress, and social media community management platforms
The ability to work with cross-functional teams, a knack for conducting research, and the ability to get up-to-speed quickly in a fast-paced environment.
Adobe Creative Cloud experience preferred
Strong planning and organizational skills
A Bachelor’s Degree in Marketing or a related field is preferred.
Ability to lift and/or move 20 pounds with or without accommodation.
Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status and any other basis protected by federal, state, or local laws.