Tribune Company Digital Account Executive in Hartford, Connecticut
This person will be responsible for the sale and maintenance of digital advertising for our website www.fox61.com as well as the various other digital solutions we offer. The position requires an energetic and extroverted individual that can embrace change and deal with rapidly changing business environments. The Integrated Marketing Executive must be comfortable and knowledgeable in both the digital realm as well as our multiple television and HOPE opportunities.
Prospect new business
Work on developing a long list of potential new advertisers in order to help exceed overall digital revenue budgets
Act as lead gen for the AE’s – monitoring Media Monitors and other sources for potential market opportunity
Set up appointments with potential new station advertisers for sponsorships that fit and see sale through to fruition
Assist AE’s on four legged calls as needed when pitching digital solutions
Integrated solutions, custom proposals, cross media sponsorships
Act as digital integration specialist
Integrated Solutions – build out integrated solutions utilizing the best digital assets in conjunction with television, news, promotions and social platforms
Coordinate with LSM on upcoming television initiatives in order to align the best digital assets with corresponding programming.
Meet weekly with the web team in News to correspond News initiatives with integrated sales solutions
Accountable for an integrated sales budget – sponsorships, events, cross platform solutions
Budget will be based on total digital dollars allocated to integrated solutions worked in tandem with the AE’s
Run all integrated packages that include News components through Liz and the News team for approval
Work hand in hand with DSM, LSM, and CMM on creating new seasonal opportunities for the station
Tribune Media Company (NYSE: TRCO) is home to a diverse portfolio of television and digital properties driven by quality news, entertainment, and sports programming. Tribune Media is comprised of Tribune Broadcasting's 42 owned or operated local television stations reaching more than 50 million households, national entertainment network WGN America, whose reach is approaching 80 million households, Tribune Studios, and a variety of digital applications and websites commanding 60 million monthly unique visitors online. Tribune Media also includes Chicago's WGN-AM and the national multicast networks Antenna TV and THIS TV. Additionally, the Company owns and manages a significant number of real estate properties across the U.S. and holds a variety of investments, including a 31% equity interest in TV Food Network and a 32% equity interest in CareerBuilder. For more information please visit http://www.tribunemedia.com.
Job Number: 2018-48330
Street: 285 Broad Street
Post End Date: 7/27/2019