University of Texas at Dallas Director in Dallas, Texas
This position provides management, leadership, support, and coordination for UT Dallas’ Office of Enrollment Services, specifically related to enrollment communications and marketing functions.
Minimum Education and Experience
Bachelor’s degree and 5 years experience in field of expertise.
Preferred Education and Experience
Experience developing and implementing marketing strategies for higher education new student recruitment;
Ability to perform industry research and analyze data to measure effectiveness of advertising initiatives (ROI);
Experience working with multiple types of systems;
Experience planning for, evaluating, and documenting problem areas and resolutions;
Excellent customer service skills;
Good written and verbal communication skills with the ability to work in a team environment.
Essential Duties and Responsibilities
Direct all functions and activities of the Office of Enrollment Services’ Communications & Marketing Team;
Establish and implement short- and long-range organizational goals, objectives, policies, and operating procedures;
Monitor and evaluate operational effectiveness, and effect changes required for improvement;
Participate in planning and management of annual budget for functional area of organization;
Design, establish, and maintain an organizational structure and staffing to accomplish team goals and objectives effectively;
Carry out other duties and projects as assigned.
This position will perform the following specific tasks in relation to the Essential Duties and Responsibilities:
Work with recruitment and program directors to create annual marketing plan, e-mail, physical mail, and texting campaigns, and ROI analysis for domestic and international new student enrollment (Freshman, Transfer, and Masters cohorts);
Supervisor Enrollment Communications & Marketing Team;
Coordinate with UT Dallas’ Office of Communications to create electronic and physical advertisements and mailings as well as website and social media initiatives;
Oversee marketing and advertising vendor contracts, budget planning, and tracking;
Identify new opportunities for incorporating CRM into marketing and recruitment initiatives.
Posting Number: S01393P
Position Title: Director
Functional Title: Director, Enrollment Communications & Marketing
Department: Enrollment Services
Salary Range: $50,000 - $53,000/DOQ
Pay Basis: Monthly
Position Status: Regular full-time
Posting Open Date: 11/03/2017
Open Until Filled: Yes
Desired Start Date: 12/04/2017
Important Message: 1) The University of Texas at Dallas is an equal opportunity/affirmative action employer (M/F/D/V). 2) All employees serve as a representative of the University and are expected to display respect, civility, professional courtesy, consideration of others and discretion in all interactions with members of the UT Dallas community and the general public.