Protective Life Insurance Marketing Manager - Digital and Direct Response in Chesterfield, Missouri
Marketing Manager - Digital and Direct Response
Protective Asset Protection offers a broad suite of products and services to dealerships and insurance agencies in the automotive, marine, RV and powersports industries. This hybrid role is for a Marketing Manager focused on combining digital/interactive
marketing channels with direct response marketing tactics to drive prospective clients through the conversion funnel. This role will manage content and general usability for website, micro sites and landing pages in addition to managing SEO/SEM activity. Direct
response management will include developing ongoing campaigns leveraging multi-channel approach to generate leads and progress prospective clients through the conversion funnel. This role reports direct to head of business unit’s Marketing and Communications.
Digital/interactive channel management, including :
Management of digital properties content and usability
Social media management including content development
SEO/SEM management – general management of organic search optimization as well as paid search campaign management
Lead generation development including list development, targeting, profiling and modeling
Direct response campaign management including email, outbound calls, SMS and direct mail
CRM campaign development, including drip campaigns and loyalty/retention campaigns
Campaign management including optimization, testing and reporting
Content development leadership including development of whitepapers, case studies, and infographics
Work collaboratively with other departments including IT, Sales, Product Management, Legal/Compliance and the PMO.
Travel to other key locations (<25%)
Successful candidate will have a strong direct marketing background with experience managing digital marketing efforts for B2B organization. Ability to work collaboratively to play important role in development and execution of integrated marketing plan.
Minimum of 4 years website management
Minimum of 3 years managing direct marketing campaigns
Minimum 3 years of experience with content management tools, social media management and listening tools
BS or BA, in Marketing, Business, or Communications
B2B marketing experience a plus
Experience managing budgets is required
Basic knowledge of Adobe Creative Suite a plus
Experienced with Microsoft Office (Excel, Outlook, PowerPoint, and Word).