Protective Life Insurance Marketing Manager - Digital and Direct Response in Chesterfield, Missouri

Post Date

6/13/2018

Title

Marketing Manager - Digital and Direct Response

Job Type

Full Time

Job Category

Marketing

City

Chesterfield

State

MO

Description

SUMMARY

Protective Asset Protection offers a broad suite of products and services to dealerships and insurance agencies in the automotive, marine, RV and powersports industries. This hybrid role is for a Marketing Manager focused on combining digital/interactive

marketing channels with direct response marketing tactics to drive prospective clients through the conversion funnel. This role will manage content and general usability for website, micro sites and landing pages in addition to managing SEO/SEM activity. Direct

response management will include developing ongoing campaigns leveraging multi-channel approach to generate leads and progress prospective clients through the conversion funnel. This role reports direct to head of business unit’s Marketing and Communications.

KEY RESPONSIBILITIES

  • Digital/interactive channel management, including :

  • Management of digital properties content and usability

  • Social media management including content development

  • SEO/SEM management – general management of organic search optimization as well as paid search campaign management

  • Direct Response:

  • Lead generation development including list development, targeting, profiling and modeling

  • Direct response campaign management including email, outbound calls, SMS and direct mail

  • CRM campaign development, including drip campaigns and loyalty/retention campaigns

  • Campaign management including optimization, testing and reporting

  • Content development leadership including development of whitepapers, case studies, and infographics

  • Work collaboratively with other departments including IT, Sales, Product Management, Legal/Compliance and the PMO.

  • Travel to other key locations (<25%)

REQUIREMENTS

Successful candidate will have a strong direct marketing background with experience managing digital marketing efforts for B2B organization. Ability to work collaboratively to play important role in development and execution of integrated marketing plan.

  • Minimum of 4 years website management

  • Minimum of 3 years managing direct marketing campaigns

  • Minimum 3 years of experience with content management tools, social media management and listening tools

  • BS or BA, in Marketing, Business, or Communications

  • B2B marketing experience a plus

  • Experience managing budgets is required

  • Basic knowledge of Adobe Creative Suite a plus

  • Experienced with Microsoft Office (Excel, Outlook, PowerPoint, and Word).