Unilever Marketing Technology Manager in Burlington, Vermont
Marketing Technology Manager
LocationSeventh Generation, Inc.
About the OrganizationSeventh Generation is the nation's leading brand of household and personal care products that help protect human health and the environment. We believe our products are healthier solutions for the air, surfaces, fabrics, pets and people within your home-and for the community and environment outside of it.We offer full time employees comprehensive health insurance coverage, education and training, a variety of flexible work arrangements, local health club membership, a robust wellness program supporting employees and their families and meaningful incentives to promote reducing each person's carbon footprint. These are just some of the ways we support and promote our community members. In addition, we are a dog-friendly office, located in Burlington, VT overlooking beautiful Lake Champlain.
Technology is embedded in every facet of our marketing from digital content to data-driven decision making, and continues to be a factor in our brands’ success for today and the future. We have an opening for Manager of Marketing Technology. In this role, you will be responsible for overseeing our marketing technology stack, including the selection of platforms, implementation, integration, and in driving adoption with key business stakeholders within the Marketing Department. This role will partner with closely with the head of Integrated Marketing, the head of Digital Marketing, Information Technology, and our Consumer Care lead to enable best in class user experiences for Seventh Generation’s loyal consumers. This includes overseeing the technology platforms we use for Customer Relationship Management (CRM), Email Services (ESP), Consumer Care, the brand’s website (Drupal), among others, with the goal of enabling efficient consumer data management, marketing automation, digital asset management, and marketing performance measurement. This position is a key member of the marketing team and interfaces with multiple business partners (end user groups), including communications, creative, Brand, E-Commerce, IT and the larger Unilever technology management organization (in the US and global), working to ensure successful and timely implementation of marketing solutions that help drive business impact. This role will also manage one direct report.
Acting as an internal champion for marketing technology and Seventh Generation’s capabilities to drive personalized consumer experience, you will instill a comprehensive vision of how the technologies work together to drive business impact. You will also serve as the liaison between Unilever IT & Marketing Technologies to the Seventh Generation Marketing team, sharing best practices and educating the team, when appropriate, on new marketing technology advances that can improve business performance.
Rooted in brands’ business objectives and goals, define the ways in which marketing technology can enable the Marketing team to deliver engaging, personalized consumer experiences
Direct marketing technology infrastructure and integration, including roadmap development and collaboration with Unilever technology (and subject matter experts within it), E-Business, Brand Marketing, IT, and other functions as needed.
Identify and develop processes to enable business stakeholders to take advantage of the Marketing Technology stack (data management, documentation, information dissemination, etc.). Embed technology understanding into SVG’s marketing teams.
Possess a thorough understanding of marketing automation, consumer data management, digital asset management, marketing analytics, and digital advertising/promotional technologies (including CRM, email services, loyalty platforms, content management, etc.).
Collaborate with Unilever IT counterparts to provide identify technology trends and new opportunities to help drive brand growth strategies
Oversee and manage Seventh Generation relationships with key technology vendors and/or contacts at Unilever.
Implementation & Integration
Manage projects through every phase including requirements, design, test and implementation.
Oversee day-to-day management of the technology stack, with the brand’s website being a key priority
·Directly work with and manage our web development partner, when it comes to ongoing website management, updates, integrations, etc.
Manage and oversee the delivery of projects necessary to execute on the defined strategy and success criteria
Ensure projects meet time and budget constraints, deliver business value, and produce high-quality results
Oversee complex cross-discipline projects: identify the skills and resources needed to deliver project executions and coordinate the timely delivery of the work across teams
Maintain our current portfolio of applications and systems ensuring they continue to meet or exceed performance benchmarks
Collaborate closely with the communications team to create and optimize effective content & campaigns.
Partner with CMI team to develop and implement a framework for acquiring, storing, analyzing, and acting on real-time/platform-based consumer data, including but not limited to email, acquisition campaigns, CRM.
Ensure front-end consumer engagement platforms adhere to UX best practices.
Partner with CMI to establish analytics and performance tracking strategy for various marketing technologies. Establish KPIs, track & report on channel effectiveness of marketing initiatives across DX (digital experience) platforms.
Track and disseminate information tied to marketing technology performance metrics, initiative results, and budget status
Drive a culture of data-driven decision making by providing actionable, business-based insights sourced from our real-time user behavior (web site, CRM, email, etc.) that encourage a test-learn-evolve practice in our marketing.
Optimize spending and planning across our marketing technology stack to ensure both best practices and efficient operations.
7+ years hands on managing marketing technology platforms (primarily digital) in a Brand marketing environment, including experience managing execution and development teams
Consumer Packaged Goods (CPG) experience a plus.
Experience managing the systems that make up the marketing technology stack, including but not limited to Customer Relationship Marketing (CRM, Email Service Platforms (ESP), Content Management Systems, Google Analytics, etc.
Demonstrated experience leading large, cross functional projects through every phase
Strong knowledge of data structures and analytics including relational SQL databases and Business Intelligence platforms.
Extremely strong systems thinker, able to design, implement, & test complex workflows; manage integrations and data complexity; and continually work on the big-picture strategic level while also managing the details.
In-depth knowledge of web analytics tools like Google Analytics, and/or others.
Strong understanding of the consumer lifecycle, touchpoints, and experience journey.
Demonstrated ability to prioritize and execute tasks professionally while in a high-pressure environment.
Able to analyze, see meaning and suggest action items from data, not just report metrics.
Excellent verbal and written interpersonal and communication skills, whether working with creative, executive, or data-driven teams.
Experience building and maintaining strong partnerships with internal and external leaders across all functions to effectively guide strategic marketing technology decisions that require coordination across multiple delivery functions.
A strong collaborator who seeks out cross-functional feedback and input to build comprehensive recommendations and drive well-informed strategies.
Ability to understand the needs of and communicate with non-technical internal partners and deliver solutions that meet their needs in a cost-effective manner. Strong ability to synthesize technical features into easy-to-understand business benefits.
Bachelor’s degree (minimum) or equivalent related field experience required.
EOE StatementSeventh Generation is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business.
Equal Opportunity/Affirmative Action Employer Minorities/Females/Protected Veterans/Persons with Disabilities
Applicants and employees are protected from discrimination under Federal law. For more information, please seeEEO is the Law.
This position is currently accepting applications.