Option Care Senior Marketing Communications Specialist in Bannockburn, Illinois
Your Home for an Exceptional Career.
With the nation’s largest home infusion provider, there is no limit to the growth of your career.
For nearly 40 years, Option Care has been shaping the home infusion services industry. From industry pioneers to trusted partners, Option Care has emerged as the leading home infusion services provider. Our company has grown over 5,000 strong—a workforce that spans the nation and is united by a common passion for making exceptional healthcare synonymous with home.
Job Description Summary:
The Senior Marketing Communication Specialist is a highly creative and talented team player who is responsible for managing the development and execution of marketing assets and programs to support Option Care in positioning and selling various national programs and initiatives. This position will lead or support planning, developing and implementing marketing and communications that differentiate Option Care among key stakeholders, including business decision-makers, key influencers, consumers and thought leaders. Understanding complex business needs and aligning marketing strategies to overall project goals is critical for success.
Job Responsibilities (listed in order of importance and/or time spent)
Support copywriting (some promotional writing skills required) and creative direction for various marketing deliverables (e.g., presentations, collateral, and digital content).
Develop and/or implement marketing strategies, plans and tactics for a variety of Option Care national programs
Ensuring content is fresh on our Sales Support Toolkit, e.g., either soliciting new content and/or developing it, posting content and tracking quantifiable results
Respond to a variety of ad hoc internal- and Plan requests in a timely and professional manner, including taking a leadership role in tracking work and results for reporting
Coordinate with Marketing team members or cross-functional stakeholders to develop new integrated marketing campaigns, templates and associated landing pages.
Monitor and troubleshoot the Option Care website and digital presence. Provide routine updates and content support for existing company website(s)
Coordinate the review of Marketing assets, maintaining records of edits and approvals
Assists Marketing team members in coordinating production of materials with outside agencies as needed
Participate in brainstorming for larger scale, team-based projects
Does this position have supervisory responsibilities? (i.e. hiring, recommending/approving promotions and pay increases, scheduling, performance reviews, discipline, etc.) No
Basic Education and/or Experience Requirements
A minimum of five years marketing/communications planning and implementation preferably in Healthcare
Bachelor’s degree in Marketing, Communications, New Media or related field; or equivalent experience
Demonstrated experience writing for a variety of communication vehicles including websites, multimedia, and print and online collateral; and market-facing communications
Experience using Adobe Acrobat Professional
Proficiency with Microsoft Office for internal and external communications (e.g. PowerPoint, Excel, Word & Outlook)
Ability to master software easily
Travel Requirements: (if required)
Up to 20%
Preferred Qualifications & Interests (PQIs)
Relevant industry experience is a plus, including experience in marketing/sales support at healthcare provider, health insurance company, consultancy, or similar experience in a related industry
Experience with project management (for example: planning, organizing, and managing resources to bring about the successful completion of specific project goals and objectives)
Experience understanding customer needs/priorities and skills to use that insight to develop innovative and effective marketing programs that generate sales
Experience communicating technical information to non-technical audiences
This job description is to be used as a guide for accomplishing Company and department objectives, and only covers the primary functions and responsibilities of the position. It is in no way to be construed as an all-encompassing list of duties.
Option Care subscribes to a policy of equal employment opportunity, making employment available without regard to race, color, religion, national origin, citizenship status according to the Immigration Reform and Control Act of 1986, sex, sexual orientation, gender identity, age, disability, veteran status, or genetic information.
Option Care is a leading provider of home and alternate treatment site infusion services. With a staff of more than 1,700 clinical experts – including specially trained infusion nurses, infusion pharmacists and registered dietitians – Option Care treats patients with a wide range of acute and chronic conditions. Comprehensive therapy management programs are offered for patients with nutrition disorders, bleeding disorders and heart failure, as well as those needing immunoglobulin (IG) therapy and anti-infective therapy. Option Care is able to provide services to 92% of the nation’s population through more than 90 infusion pharmacies and 100 alternate treatment sites across the country.