Resurgens Orthopaedics Outreach Coordinator in Austell, Georgia
The primary function of the Outreach Coordinator is to travel throughout the market promoting Resurgens Orthopaedics to various Primary Care Physicians, direct and indirect referral sources, and affiliates for specific outreach efforts. The Outreach Coordinator will assist the marketing team to achieve business goals, increase name recognition, referrals, practice revenue, and facilitate client development through marketing and service programs while maintaining key customer relationships. This role will have overall market visibility with emphasis in the Northwest & Southwest Metro Atlanta regions.
Support development and implementation of regional marketing plans.
Liaison to medical, business, and insurance professionals including personal visits to distribute practice information and promotional items.
Plan and coordinate speaking engagements, lunch-n-learns and education seminars for physicians, as well as identify and execute new opportunities for the local communities.
Design and develop collateral materials such as brochures, newsletters, web pages, business cards, letterhead, announcements, promotional flyers
Setup seminars for marketing purposes to increase name recognition, referrals, and practice revenue
Attend required management and team meetings
Track referrals and assess marketing activities, reporting results back to the team on a regular basis
Coordinate public affairs and communications efforts, to include public relations and community outreach.
Represent the company at various community events, health fairs, and/or business meetings to promote the company, including events affiliated with the Resurgens Charitable Foundation when appropriate.
EDUCATION AND EXPERIENCE
Bachelor’s degree in Marketing or Communications preferred
Relevant healthcare industry knowledge preferred
Extensive Event Planning experience
Comfortable working in a fast-paced ever-changing environment
Results oriented with ability to prioritize organizational objectives and meet deadlines
Ability to set marketing goals and strategy, but willingness to be hands-on
Superior interpersonal and relationship building skills, with an extremely outgoing personality
Creative and innovative approach to marketing, adaptable to change
Self-starter, highly organized and able to work with team members
Strong leadership skills, positive customer service spirit, and willingness to do what it takes to get the job done
Understanding physician motivations
Ability to gather information/leads and follow through to close business growth opportunities
Experienced in relationship marketing
Proficient in MS Office Suite
Requires travel throughout the community, reliable transportation, and a valid driver’s license are required
Appropriate car insurance coverage
External Company Name: Resurgens, P.C.
External Company URL: https://www.resurgens.com/
Street: 2041 Mesa Valley Way