Bayer Marketing Communication Manager in Research Triangle Park, North Carolina
Your tasks and responsibilities
The primary responsibilities of this role, Marketing Communication Manager, are to:
Digital / Social Media – Develop and implement, in close cooperation with the Product Marketing Team, the overall digital marketing communications strategy. Coordinate with third party agency to manage and optimize the delivery of various digital marketing communications initiatives including website updates, online marketing programs and promotions, social media, e-commerce and online advertising and search campaigns;
Event Management – Work closely with Product Marketing Team to develop an annual event strategy and subsequent calendar that meets the business’ needs and objectives. Coordinate with third party agencies, event management companies and marketing administration to execute all details of the event strategy including booth graphics, literature and handouts, clothing, giveaways, catering, team preparation, etc.;
Develop and implement post-show evaluation criteria and mechanism to determine the overall qualitative success of the event as well as quantitative event ROI POP/Collateral Materials & Trade Marketing – Assist Product Marketing Team, Sales Team and Technical Support Team and direct third party agencies to develop sales tools such as catalogs, brochures sell sheets, POP materials, etc. to assist in communicating strategies consistent with business objectives;
Develop creative, targeted promotions and trade/customer programs and develop ROI calculator to measure the success of each;
Media Planning - Assist Product Marketing Team to define and develop the Media strategy and direct 3rd party media agency in development and execution of the media plan elements to fit the overall business needs;
Public Relations (PR) - Support Product Marketing Team and Segment Market Managers to define and develop the PR strategy and direct 3rdparty PR agency in development and execution of PR elements to fit the overall business needs. Be the IVM representative and contact for all key trade associations and work closely with these associations to develop core PR initiatives that drive against the overall business’s goals and strategies;
Branding & Advertising/Creative - Develop and manage, in close cooperation with the Product Marketing Team, the overall branding and creative strategy for the business defining brand guidelines and ensuring that all marketing communications fit within them. Direct third party agency in execution of all advertising materials;
Support Head of Marketing Communication in managing all internal orders, ensuring that all expenses come within the overall approved budget. Assist in projects related to general marketing communication matters, customer relations or other initiatives, as assigned by the Head of Marketing Communication;
Lead artwork review / copy claims process among R&D, Marketing, Legal and Regulatory to ensure information is accurate and compliant with corporate policies.
Who you are
Your success will be driven by your demonstration of our LIFE values. More specifically related to this position, Bayer seeks an incumbent who possesses the following:
A bachelor’s degree in marketing, business, communications, journalism or a related field and 5+ plus years of relevant experience in Communications, Product Management or Marketing;
Strong understanding of all marketing communication vehicles, but additional strength in digital / social media as well as Public Relations (Focus Areas);
Excellent written, verbal and interpersonal communications skills as well as presentation skills;
Ability to effectively work under tight deadlines and manage projects independently;
Excellent organizational skills, attention to detail and ability to multi-task;
Strong computer skills and a high level of proficiency in Microsoft Office Suite and strong understanding of Web analytics;
Strategic thinking and problem-solving skills.
Bayer offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity, and you have the "Passion to Innovate" and the "Power to Change", we encourage you to apply now. Job postings will remain open for a minimum of ten business days and are subject to immediate closure thereafter without additional notice. To all recruitment agencies: Bayer does not accept unsolicited third party resumes.
Bayer is an Equal Opportunity Employer/Disabled/Veterans
Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below.
Location:NC-Research Triangle Park