Vivint Senior SEO Analyst in Provo, Utah
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The search engine optimization (SEO) Senior Analyst is responsible for helping Vivint Smart Home improve their visibility in organic search results. The senior analyst will contribute the majority of recommendations for improvement with the help of the SEO manager. They must have a strong grasp of core search techniques such as content strategy, blogging, link building, and technical analysis. The senior analyst must understand the SEO strategy’s short and long-term goals and incorporate them into the appropriate SEO tactics. This role involves a great deal of collaboration with design, development, paid, social media, and any and all others who contribute to our search engine marketing (SEM) goals.
Collaborate with social, paid, and offline marketing teams to implement SEO tactics designed to meet specific goals
Optimize webpages by using SEO, CRO, and SMO best practices
Develop content recommendations and technical analysis presentations
Decide upon final keyword lists with minimal supervision
Prioritize tasks based on their likely effectiveness and ability to be implemented
Present findings and back up recommendations with hard data on all SEO related leads/sales/installs
Formulate and execute link building strategies
Identify duplicate content or other problems that can arise in reporting or optimization
Mentor and teach junior team members a best practice approach to SEO
Perform other duties as assigned by manager or director
Continuously improve SEO skill set, staying up to date with shifts in the marketplace
3+ years experience in SEO
Experience with project management and related tools
Experience with an agency environment is a plus
Knowledge of social media and search engine marketing (SEM)
Understanding of Rich snippets, Schema markup and Open Graph
Expertise with Microsoft Excel, Word, and PowerPoint
Comfortable with platforms including Google Analytics, Omniture SiteCatalyst, Moz, and other SEO related platforms.
Understanding of basic web development technologies with the ability to hand code HTML
Familiar with multiple keyword research, reporting, and link building tools
Understanding of why certain search results appear for various keywords
Knowledge of local listings management (LLM), local SEO, mobile SEO, Schema markup, and social media optimization (SMO) concepts
Ability to set goals and meet deadlines
Innovative thinker, intuitive learner, with ability to quickly find solutions in fast-moving industry
A basic understanding of paid media and how SEO can help support overall marketing efforts
Excellent research, writing, and presentation skills with an attention to detail
Ability to multi-task and handle other duties as assigned
Vivint Smart Home is a leading provider of smart home technology. Vivint delivers services through a cloud-based platform that integrates a wide range of wireless features and components to provide simple, affordable home security, energy management and home automation.
Dedicated to redefining the home experience with intelligent products and services, Vivint serves more than one million customers throughout the U.S. and Canada.
For more information, visit www.vivint.com.
To return to all job openings, visit http://www.vivint.com/company/careers?