EY Marketing Manager - Insurance in New York, New York
Title: Marketing Manager - Insurance
Location: US-NY-New York
Job Number: NEW00GWZ
Join our Core Business Services (CBS) team and you will help support the important business enablement functions that keep our organization running strong. As a CBS professional, you will work across teams to provide the knowledge, resources and tools that help EY deliver exceptional quality service to our clients, win in the marketplace and support EY’s growth and profitability. Major teams within CBS include Finance, Information Technology, Human Resources, Enterprise Support Services, Brand Marketing and Communications, Business Development, Knowledge and Risk Management.
Join our Brand, Marketing and Communications (BMC) team and you will directly support and promote our brand and reputation. Through internal communications, public relations and corporate communications, you’ll provide a wide range of marketing and communications services to internal and external audiences. These include current and future clients, our current and future employees, alumni, regulators, the media and the communities within which we operate.
With so many offerings, you have the opportunity to develop your career through a broad scope of engagements, mentoring and formal learning. That’s how we develop outstanding leaders who team to deliver on our promises to all of our stakeholders, and in so doing, play a critical role in building a better working world for our people, for our clients and for our communities. Sound interesting? Well this is just the beginning. Because whenever you join, however long you stay, the exceptional EY experience lasts a lifetime.
Marketing - Insurance
Americas Financial Services Organization, Brand, Marketing and Communications
New York, New York
As a part of the Brand, Marketing and Communications (BMC) function of EY’s Americas Financial Services Organization (FSO), you will help strategically position our distinctive brand within the financial services marketplace. You will be a critical part of a team that raises awareness of our experience in advisory, audit, tax and transaction services and help develop and implement the marketing strategy and go-to-market initiatives for the insurance sector. Our programs are primarily executed throughout the Americas as well as on a global basis in coordination with our other regions.
Working closely with practice and business development professionals, you will play a pivotal role in helping us meet our go-to-market objectives and achievement of our revenue goals. You'll work independently and at certain times work with and manage others, receiving general direction rather than direct supervision.
Work with insurance practice leaders to identify our buyers’ business issues and needs
Develop/Co-develop and execute strategic marketing programs that use a variety of channels of communication (thought leadership, proprietary EY events, industry conferences, PR/media relations, social media, digital presence, etc.) that align with these issues/needs and the practice’s overall strategy
Assist the marketing lead with developing and managing marketing budget
Working closely with subject matter experts, manage the creation and distribution of thought leadership papers/surveys /reports and marketing collateral (e.g. brochures, infographic)
Develop and execute effective proprietary EY events (e.g. peer-to-peer network roundtables, seminars, webcasts) and industry events
Manage client mailings, newsletters, media relations/PR and industry conference sponsorships
Team effectively with counterparts across BMC, business development, and global counterparts
Oversee several major or highly-complex projects that would require working with multiple stakeholders
Adjust marketing and communications programs based on effectiveness and track the return on investment of activities to be sure we are maximizing our investments
To qualify, candidates must have:
Understanding of advanced marketing and communication principles
Strong project management skills and proficiency at effectively managing multiple, complex and time-sensitive projects
· Proven talent at building relationships and influencing without authority to gain support and commitment from others; mobilize people to take action; motivate others to meet EY and BMC strategic goals
Ability to effectively engage with senior sector leadership and navigate a matrixed environment.
Demonstrated teamwork and leadership skills, including the ability to develop junior staff
Determination, drive and enthusiasm and ability to work independently
Excellent verbal and written communication
As the job involves preparing time-sensitive materials for clients (internal and external) and managing programs in a fast-paced environment, efficient time management and prioritization skills are required
7 years of related work experience preferably in professional services within the financial services industry
Bachelor's degree, with a Marketing or Communication major preferred
Ernst & Young LLP, an equal employment opportunity employer (Females/Minorities/Protected Veterans/Disabled), values the diversity of our workforce and the knowledge of our people.