Expedia Director, Creative Partnerships - Expedia Media Solutions in London, United Kingdom

Expedia

Expedia is looking for a Director of Creative Partnerships to oversee all creative, production, operational, and sales support around strategic endemic and non-endemic clients with the aim of increasing advertising revenue across our global sites. We are looking for an experienced self-starter, who can think creatively and strategically about the custom needs of advertisers and site capabilities at Expedia. The role as a senior point of contact for creative solutions, requires an eye for details, strong project management and excellent communication skills.

Responsibilities:

  • Build strong, effective relationships with internal teams ensuring seamless understanding and control of campaigns including KPI’s, budget and reporting. Delivering on expectations.
  • Invent innovative strategic concepts and content ideas as a way to drive awareness, engagement and conversion
  • Drive, in cooperation with the sales teams, incremental revenue for Expedia Inc through new advertising opportunities
  • Give strategic direction to the global sales teams with regards to all custom and creative opportunities
  • Work with sales leaders to develop and respond to advertiser inquiries with an interest in custom components
  • Work with product and site managers to understand and expand our ability to create, promote and host custom solutions
  • Analyse and interpret consumer data to proactively inform market growth and creative development
  • Have a strong understanding of all aspects of key clients’ marketplace and business in order to inform creative strategy
  • Develop and maintain client facing sales collateral to outline specific custom solution opportunities.
  • Own, develop and oversee production of all sold custom concepts with a focus on new technologies
  • Identify and outline all hard and soft costs for custom concepts (production, manhour costs, etc) and manage these in line with expectations
  • Meet regularly with Sales Team to solicit challenges, and develop recommendations for new custom products.
  • Have a firm handle on the current competitive landscape of custom solutions across relevant publishers.
  • Maintain relationships with internal stakeholders including marketing and social teams in order to support the execution of non-standard activity
  • Continue to create a culture within the sales organization around brainstorming and idea generation
  • Educate the sales team about new and emerging platforms including mobile, VR and AR
  • Project management of the delivery of partnerships and activation, working in collaboration with internal contacts, agencies and clients from approval of a deal to campaign completion and delivery of results
  • Create and negotiate innovative opportunities / pitches as required
  • Represent and present large partner initiatives within the industry with confidence

Qualifications:

  • Must be an out-of-the-box thinker with strong creative and problem-solving skills with demonstrated experience in developing compelling and innovative programs for marketers. Strong organizational skills, time management, and attention to detail are also musts.
  • Proven track record selling in online advertising solutions
  • Proven track record of delivering innovative, multimedia partnerships
  • Demonstrate excellent creative and strategic thinking – to interpret and manage client objectives
  • Have creative flair, great at idea generation and innovation, with a desire to improve on what has been done before
  • A strong understanding of the wider media landscape including traditional marketing platforms
  • Experience of working in a fast paced digital environment
  • Have creative and media buying expertise across all media platforms
  • An excellent understanding of the media and travel markets, current industry state of play and latest development
  • Great presentation skills with the ability to communicate in a compelling way to clients and industry colleagues

Expedia.com Limited in the UK has been voted the #1 Best Place To Work by Glassdoor!

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Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.

  • Posted 8 Days Ago
  • Full time
  • R-13926