HealthPartners Business Development & Marketing Manager, Medicare in Bloomington, Minnesota

Business Development & Marketing Manager, Medicare

  • Job ID:


  • Department:

Marketing Administration

  • City:

Bloomington, MN

  • Location:

  • Position Type:


  • Anticipated Work Schedule:

M-F; Days

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Job Description:

At HealthPartners, you’ll find a culture where we live our values of excellence, compassion, integrity and most importantly, partnership. By working together, we will improve health and well-being, create exceptional experiences for those we serve and make care and coverage more affordable.

We currently have an exciting opportunity for a Business Development & Marketing Manager Medicare. This position will be a leader in our organization, successfully driving growth within our Individual Medicare market segments.

Beyond the development of innovative strategies, this person will know how to make strategy happen. The position works closely with marketing managers, sales & product teams to develop and implement the plans. It requires interaction with internal and external partners (e.g. brokers, community & care partners). Leadership skills and clear communication of strategies and progress is critical to success.

We are a purpose driven team that always puts people first. Selfless commitment to the health and well-being of our customers, our partners, and the people on our team and in our organization is required.


  • Discover: Analyze data relevant to key markets, providing insights into opportunities for Medicare growth. Develop data models to forecast, measure & evaluate growth.

  • Design: Collaborate with sales, product & other internal partners to design business development strategies supporting current & prospective Medicare members.

  • Execute: Work with digital and traditional media teams to develop and execute coordinated cross-channel strategies. Write, edit and format marketing communications for consumer, business-to-business and internal audiences.

  • Monitor: Manage reporting & analytical controls that provide feedback on growth initiatives.

  • Adjust: Be open to change and use performance feedback to revise strategies as needed.

  • Communicate: Provide clear communications to internal and external stakeholders regarding status of growth initiatives.

Required Qualifications:

  • Bachelor’s degree, generally in Marketing or Business

  • Seven plus years of professional marketing or business development experience, including strategy and plan development

  • Minimum five years’ experience leading Individual Medicare marketing initiatives

  • Experience leveraging customer relationship management (CRM) systems to develop strong and trusted relationship with Medicare prospect & members.

  • Experience developing cross-channel campaigns with strong emphasis on digital

  • Ability to develop campaign data models and provide insights based on analyses of complex data sets.

  • Excellent writing, proofreading and editing skills.

  • Ability to synthesize and explain complex insurance and financial issues for consumer audience.

  • Excellent verbal communications and listening skills

  • Demonstrated creativity in developing effective communications for consumer, business and internal audiences

Preferred Qualifications:

  • MBA

  • Experience with MS Dynamics CRM

  • Eloqua or other marketing automation tools

  • Digital marketing knowledge and passion

  • Broker support

  • Project management skills

  • Web experience

HealthPartners is recognized nationally for providing outstanding care and experience for patients and members. We offer an excellent salary and benefits package. For more information and to apply go to and search for Job ID # 44132.

Additional Information:

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.