Whirlpool Brand Experience Brand Manager, Whirlpool Brand Marketing in Benton Harbor, Michigan

About Whirlpool Corporation

Whirlpool Corporation (NYSE: WHR) is the number one major appliance manufacturer in the world, with approximately $21 billion in annual sales, 97,000 employeesand 70 manufacturing and technology research centers in 2015. The company marketsWhirlpool,KitchenAid, Maytag,Consul, Brastemp, Amana,Bauknecht,Jenn-Air,Indesitand other major brand names in nearly every country throughout the world. We earn the trust of consumers around the globe byfocusing on what matter most. Because of our leadership practices, development opportunities, business performance, strong reputation and a commitment to the communities where we live and work, Whirlpool Corporation has received many awards including - Fortune Magazine's Top Companies for Leaders, one of the world's Most Admired Companies, Fast Company's Top 50 Most Innovative Companies and we've had a perfect score on the Human Rights Campaign Corporate Equality Index for over 11 years in a row.

This position is located at our global headquarters in Saint Joseph and Benton Harbor, Michigan - a breathtaking vacation community on 40 miles of Lake Michigan beachfront, where swimming, sailing, kayaking, waterskiing, boating, and beach volleyball are abundant. The company is host to a variety of employee resource groups, including a Young Professionals Network – a group of more than 700 local members who are active in corporate social responsibility commitments like Habitat for Humanity, Cook for the Cure, United Way, Boys and Girls Club, and other social activities. A quick 90-minute drive from Chicago, Southwest Michigan is also home to a new Jack Nicklaus signature golf course called Harbor Shores, 17 other public golf courses, nearly 20 wineries, two art districts, many seasonal festivals, outdoor concerts and events all year long. Join us in making the most of moments that matter. Additional information about our company can be found athttp://www.whirlpoolcorp.com. Follow us on LinkedIn or join the conversation @whirlpoolcorp on Twitter.

Brand Experience Brand Manager, Whirlpool Brand


Job Responsibilities

  • The Brand Experience Brand Manager will lead strategy and execution for all experiential activities for Whirlpool, the #1 brand in the appliance industry.
  • Lead the flagship brand’s activation for public relations, consumer loyalty, CRM, CSR initiatives such as Habitat for Humanity and the award-winning Care Counts Laundry Program.
  • Lead experiential events such as the brand’s grand participation in the annual Consumer Electronics Show in Las Vegas.
  • Serve as voice for the brand and will interface internally with senior leadership and cross-functionally with corporate communications and across the broader Marketing organization.
  • Connect externally with public relations and creative agencies, school and government officials.

Function Overview

Whirlpool Corporation Brand Marketing is the communicative tissue connecting our trusted product portfolio to the hearts and minds of the consumers our brands intend to reach. Brand Marketing focuses on quality connection points with consumers to deliver solutions to families to help them live and lead their best lives. Whirlpool Corporation's Brand Marketing organization is multi-faceted including sub-groups rooted in traditional Brand Marketing, Shopper Marketing, Digital Marketing, Consumer & Marketplace Insights and eCommerce..

Minimum Requirements

  • Bachelor's degree in marketing or related field required
  • 3-5 years of relevant experience required; experience working with or at creative and/or public relations agencies is required

Preferred Requirements

  • MBA or Advanced Degree
  • Firm grasp of marketing methods and processes
  • Proven leadership and collaboration both internally and externally
  • Strong consumer focus
  • Exceptional communicator with strong interpersonal skills
  • Impeccable presentation skills
  • Excellent ability to influence across the organization
  • Superb storytelling skills
  • Dynamic motivator/leader, relationship builder
  • Ability to manage multiple projects simultaneously
  • Excellent written and communication skills, have a spirit for winning and have unrivaled passion to be the voice for the brand and the consumer

Job: *Brand Marketing

Organization: *NAR

Title: Brand Experience Brand Manager, Whirlpool Brand Marketing

Location: MI-Benton Harbor/St. Joseph

Requisition ID: A1ETY