Delta Air Lines, Inc. Product Manager omnichannel in Atlanta, Georgia

We are seeking a Product Manager for Digital Content & Optimization with a passion for building an exceptional user experience and growing Delta's direct channels' share and revenue. The core of the role is to lead Digital Content & Optimization Special Projects on, the mobile experiences including the Fly Delta apps, and emerging platforms. You must be a self-starter focused on improving Delta's digital revenue performance and customer experience to achieve business goals. As the product manager, you will work with UX/Design, development and key business stakeholders to define and plan the launch of new projects. You will be responsible for research, analysis, competitive benchmarking and leading the development of new thinking and strategies for our digital channels.


Utilize market research, customer and agent feedback, web analytics data, and industry trends to understand customer needs, discovering competitive and functional gaps and identifying new opportunities to ultimately define a product roadmap

Support Special Projects for digital channels by performing detailed analyses and studies, researching digital trends and emerging technologies, defining development requirements, collaborating with Delta's digital agency, and completing post-launch analysis

Work closely with our Product Managers, IT developers, UX designers, and cross-functional commercial and operational business teams to successfully drive, execute and deliver on initiatives

Communicate and coordinate with key stakeholders across the organization to share priorities, roadmap, and key learnings

Define success criteria & metrics of new products & perform post-implementation analysis and ongoing optimization


A Bachelor's degree in Business or Technology discipline, or related field and 3-5 years of work experience is required

Innate curiosity to continuously improve the digital purchasing experience and reservations agent facing tools for the traveling public

Knowledge of Delta Air Lines and/or the airline industry, travel landscape and consumer behavior

Proven track record of successfully working in a cross-departmental team environment and delivering results on time and on budget

Prior work experience in Digital, Consulting, Network Planning & Scheduling, Operations, Reservations, or Revenue Management a plus

Technical understanding of web applications and website UI design preferred

Experience with Adobe Analytics (Omniture/Site Catalyst) and Adobe Experience Manager a plus

Proven marketing & analytical experience

Strong leadership skills, written & oral communication skills, positive attitude, & able to manage change successfully in a fast-paced environment

Develops both strategic and tactical plans that create a safety-conscious environment resulting in employee safety and well-being.